Added to Basket
BRITISH & IRISH LIONS PARTNER WITH OPRO MOUTHGUARDS
The British & Irish Lions has today announced a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO.
The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who have partnered with the Lions to create a new range of products ahead of the eagerly awaited Castle Lager Lions Series in South Africa against Rugby World Cup champions, the Springboks.
The partnership grants OPRO the rights to produce Lions-branded mouthguards available for purchase through its network of global retailers.
The relationship also sees all players selected in the Lions squad provided with OPRO’s, award winning, custom-fit mouthguards. OPRO are the official mouthguard partner of more than 85 teams and associations across the world, including England Rugby, Rugby Australia, New Zealand Rugby and 11 Gallagher Premiership clubs.
“We are delighted to welcome OPRO to our family of licensees,” said Tom Halsey, British & Irish Lions Commercial Director.
“OPRO’s pioneering approach to mouthguard technology and player welfare sets it apart from any competitor. We look forward to another successful partnership with them.”
Daniel Lovat, Sports Marketing Director for OPRO, commented:
“It’s a huge privilege to once again be partnered with the Lions and we also thanks The Point. 1888 for their fantastic support.
“We’re excited to launch the range of Lions-branded mouthguards alongside our retail partners and also support the squad during the Tour, ensuring they’ve the very best protection for their teeth.”